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Event Details
ABOUT UNFINISHED BUSINESS
The Unfinished Lecture is a monthly event hosted by the Strategic Innovation Lab at OCAD and sponsored by Torch Partnership. Part of the Unfinished Business initiative, the lectures are intended to generate an open conversation about strategic innovation in the business and design of commercial enterprises and public organizations.
DESIGN IS THE PROBLEM: The Future of Design Must be Sustainable
Design
is ready to take it's rightful place as an important component of
innovation and cultural change. It's no longer possible to develop
successful solutions to cultural or climate problems without
integrating people, ideas, and techniques from the Design, Business,
and Sustainability domains. But, first, we have some reckoning to do
with our past...
ABOUT THE SPEAKER
Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at
California College of the Arts (CCA) in San Francisco, CA. This program
melds the unique principles that design offers business strategy with a
vision of the future of business as sustainable, meaningful, and truly
innovative—as well as profitable. www.designmba.org
He is one of the pioneers in Experience Design, an approach to design
that encompasses multiple senses and requirements and explores common
characteristics in all media that make experiences successful, as well
as related fields, Interaction Design and Information Design. He speaks
and teaches internationally and has written extensively on design and
business issues, including, Experience Design 1 and maintains a website with resources on Experience Design at www.nathan.com/ed
He’s a serial entrepreneur, works in several media, and consults
strategically for companies to build better, more meaningful
experiences for their customers. He lives in San Francisco where the
climate, culture, and industry make it easy to have an esoteric and
amorphous title like Experience Strategist and actually make a living.
His latest book, Making Meaning, co-written
with two members of Cheskin, a Silicon Valley-based strategy
consultancy, explores how companies can specifically create products
and services to evoke meaning in their audiences and customers. www.makingmeaning.org
He has three new books debuting in the beginning of 2009: Design is the Problem, about sustainable design; Experience Design 1.1, an update to his 2001 book; and Experience Design 1 Cards, a design tool based on his book that helps designers create more meaningful experiences.
When & Where
OCADU
100 McCaul Street
CENTRAL HALL
Toronto,
Ontario M5T 1W1
Canada
Thursday, November 5, 2009 from 5:30 PM to 7:30 PM (ET)
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Hosted By
Torch Innovation
Torch Innovation
At Torch Innovation we think differently about how and what people learn. We offer a series of lectures, workshop, and community events that focus and provide a different perspective on creativity, design, and innovation and provide attendees with practical skill that they can use in their teams and organizations.
